Even though many people have a sales offer, they find it not as effective as it should be as they don't close as many deals as expected. What they do not realize is that you need to get to the bottom of it to craft the right sales offer. Some of the reasons it is a challenge for many to create a winning sales offer includes:

Understanding Customer Needs:

Even though this is a must-have, many companies do not understand their customers well. Yes, they have an idea but they have not validated the assumptions they have. The needs of the customers also keep changing, which becomes a challenge. Thoroughly understanding the needs, desires, and pain points of the potential customer is a must. This requires significant research and empathy, as misjudging these aspects can lead to offers that do not resonate with the target audience. It needs plenty of data, which has to be updated from time to time as the needs of customers are evolving. It is only through understanding customers that you can get to the core of their pain points, thus offering what resonates with them.

Lack of the right repeatable process

Many tech companies, especially in Poland have a challenge when it comes to defining a carving path to follow. This mainly stems from a lack of understanding customers well, a lack of enough people with business development skills, etc. Many also do not know how to define a good sales offer, making it even harder.

Since many go for sales and not business development skills, there is a challenge on how to put things in motion to use it as a repetitive process. Most salesmen are hired for scaling up a process and not creating a process. The lack of a solid system to scale up delays everything including closing sales.

Competition Analysis

Knowing what competitors are offering is crucial. A sales offer not only has to be attractive in isolation but also when compared to what competitors are offering. This involves analyzing competitors' strengths and weaknesses, pricing strategies, and value propositions. What you are offering should not be another copy and paste, but solve the pain point of your target customers.

Creating a Compelling Value Proposition

The sales offer must clearly communicate the value it brings to the customer. This involves not just listing the features of a product or service, but also explaining how it solves a problem or improves the customer's situation in a way that's superior to alternatives.

Communicating the Offer

You may have the best offer but your communication may make it a hit or miss. Do you understand your niche market well to communicate in a way that resonates with them?

Different segments have different needs. For example, how you communicate with a millennial will be different from how you communicate with a Gen Z.

Do you have the right segmentation of customers? Those in the unaware stage (do not understand they have a need for your product) may need a different communication style from those who are looking for clues to make a purchase. The channels you use to communicate your sales offer also matters. The medium you use to present, the words you use, etc can affect its impact. Communication is mostly underrated and yet it has a big impact on your results.

Customization and Personalization

Today's market demands offers tailored to the specific needs and preferences of individual customers or segments. This requires a deep understanding of different market segments and the ability to customize the sales pitch and the offer accordingly.

What is the evolution in sales and how do you think AI has impacted sales?

There is no doubt that AI has been a main game-changer when it comes to sales. The best thing about AI is that it has made it possible to do research, understand buyers, and create a repeatable process. For many companies, AI is viewed as a personal assistant. In most cases, it has been used in automation, especially for time-consuming tasks such as lead segmentation, data analysis, etc.

The problem with AI is if people don't know which process to follow and how to multiply results, they repeat mistakes, which may make them come across as spammy. With AI, many companies have experienced better sales as they easily do market research, understand their buyers better, and can deliver what buyers expect.

The birth of BuyerMind

BuyerMind is an AI tool created to solve the gaps in the market. Many companies have great products and yet find it hard to get ready-to-buy customers. As much as AI has come in as a solution, many companies are still struggling to use AI to find their dream companies.

From our research: 64% of business development people like sales and marketing activities 57% follow conversion funnels which is very good BUT For only 28% of cold emails, outreach is measurable and 85% CAN NOT find Customers-Ready-to-Buy their products or services by cold emails, isn't this a pity and a waste of opportunities? Some of the gaps that we can solve with our solution include:

Separating ready-to-buy customers from leads - ready-to-buy customers from cold emails It is a common situation to find a company has a long list of leads, but it is only 2% of those leads that convert to customers. With BuyerMind they can easily separate ready-to-buy customers from leads. Cold emailing is one of the cost-effective ways to get customers. Unfortunately, most people are not able to find or identify ready-to-buy customers with it. As mentioned above, 85% of people are not able to find ready-to-buy customers using cold emails.

How to find a proven process for adapting the offer to the audience As mentioned earlier, the lack of a proven repeatable process is important, and yet many companies struggle with it. Having a proven process for adapting the offer to the audience increases your odds of closing in the sales.

Make cold outreach tangible Many people, especially technical people, feel that cold outreach is intangible. Some do not know how to measure or analyse results from a cold outreach. BuyerMind makes it easy to know how cold outreach is going and even analyze the results etc. With BuyerMind, you will do a cold outreach according to awareness levels, addressing the audience pain points, and know how close or far are the audience from becoming a customer.

Finding a tangible process you can follow and learn about your leads-validation Many companies desire to understand their customers, only that they don't know how to go about it. Many have assumptions that they would love to validate but they don't know how to go about it, or the process is long. BuyerMind helps them easily validate and this helps them achieve a product-market fit. BuyerMind segments the leads according to the awareness levels. Through the email campaigns, it can help you validate the different assumptions about your audience. Judging on the email performance e.g. open rates, reply rates, then you can know where your audience fits and their pain. Through addressing their concerns, you can achieve a product-market fit.

We make email marketing simpler - 5 steps to get ready to buy customers As much as there are many companies doing email marketing, there are many that just scratch the surface but do not get deep, making it hard to use them to find ready-to-buy customers, unless you really know what you are doing. There are also those that get deep but have a long process before you can get a customer. Most companies will end at email campaigns and double guess when it comes to using it as a cold outreach to find a customer. For instance, our competitor takes 12 steps to do an email campaign, while BuyerMind does it in 5 steps to get a ready-to-buy customer, making the process short and simple.

The main problem we solve is getting ready to buy customers. Many companies are looking for segmented verified new prospects they can talk with and make deals with. Doing it on their own is possible but it will take a long time. It takes a long time as most of them are probably figuring out how to do it. Customers also have a starting point when they need info about new prospects/products, etc

Key Functionalities of BuyerMind

Some of the key functionalities of BuyerMind include:

• Prospects/customer validation in terms of interest of the offer and segmentation starting from most likely to buy
• Adapting communication and benefits to audience expectations
• Our system predicts customers awareness about your offer so that you can find faster those who understand you and can take advantage of your offer

Competitive Advantages of BuyerMind

Some of the competitive advantages of BuyerMind, as compared to other cold email outreach platforms, include:

• A shorter cycle to find ready-to-buy customers. It takes only 5 steps to get your dream customers, unlike some systems that have an average of 12 steps to prepare an email campaign.
• You can easily fill gaps in sales and marketing skills as BuyerMind can do that for you - content, communication, data analysis, segmentation, etc.
• By paying your subscription you can lower customer acquisition costs as there is no limit to the number of customers you can find
• It is easy to scale up faster or validate faster by buying more BuyerMinds.
• ## What is an example of confirmation that our solution works? With our system, a customer can know how they are performing in comparison to other companies or the BuyerMind benchmarks. That can help to know is they are average, lower than average or above average.

For example from the graph below, they can know the conversion rate of ready to buy customers, they can know how they compare with BuyerMind’s top 20% or BuyerMind’s middle 20%.

Although AI is making it easy for everyone, you have to be strategic to get the results that you desire. For instance, to prepare a winning sales offer or get ready to buy customers, you have to refine your approach. Taking care of the basics such as understanding your target audience will make your work easier.

Do you desire to have better conversions and more ready-to-buy customers? What else are you waiting for, talk to us and we will help you realize your dreams.