Challenge

Many ecommerce companies desire to have high conversions but it is increasingly becoming expensive. Most of them use Google Ads and social media ads but the problem with that is that it is expensive and comes with a limited number of conversions. That means if you need more conversions you need to stretch your budget. There is an organic way to increase conversions, sending timely engaging emails to customers. The downside of this approach is that hiring an inhouse team to deal with that is costly. For instance, a team of 3 people creating great content costs around EUR 500 - 10 000 a month. Due to increase in demand, free traffic from Google shrinked from 50% to 20%, and the cost of Ads is rising sky high because of big players.

Solution

BuyerMind has an AI-based email engine optimization tool that helps ecommerce companies increase conversions at a fraction of the cost. It helped this ecommerce company to generate engaging emails and landing pages with impressive results. They were able to get more conversions without necessarily stretching their budget, they got more contacts without paying for more.

Results

• BuyerMind was able to double the conversion rate, giving a 6.9% rate which is double the one for Google Adwords, which is 3%
• The ecommerce company was able to cut marketing costs by 50% compared to similar campaigns on Google Adwords With an investment of EUR 300, the ecommerce company could generate, send, analyse, segment, and get educated customers ready for purchase.
• Higher efficacy from its campaigns and marketing activities.

Benefits

• More conversions without extra payment
• More companies on their contact list
• More conversions and easy growth
• Customer satisfaction and high lifetime value.