Challenge

Even though they are an established company and have been in the industry for sometime, they still had challenges getting customers. The only way they were acquiring customers was if they did a physical outreach to a prospective customer in a networking event. The other methods yielded low results. Most of the companies they approached turned them down. They were also looking for avenues to advocate about their services.

Solution

BuyerMind has an AI-based email engine optimization tool started by defining the target groups for the transport and logistics company. This was the first step just to ensure they are targeting the right audience. It then created a campaign with engaging emails and landing pages to reach out to potential customers and educate them on their service. This will give them a platform to advocate for their services and acquire customers.

Results

The campaigns are in progress

Benefits

• Better defined target groups
• Cost-friendly educational platform for customers
• Easier customer acquisition